Risks are not just numbers, but feelings. So how do you communicate risks accurately in a way that patients can interpret them? You give them facts, context, and trust.

Informing patients and the public about risks is tricky. UMC's latest podcast digs into the evidence about what works best, and examines the proper role of health communicators.

Are you and your patient talking about the same thing when you discuss risk? Most likely not, and understanding this is key to effective risk communication.