Convincing the vaccine hesitant – New Drug Safety Matters podcast

Communications / 01 September 2021

Photo: iStock

Trust, empathy, and understanding are essential for helping the vaccine hesitant reach the right decisions. But that can be a lot easier said than done.


Fuelled by disinformation, misinformation, and an array of other cultural and economic factors, vaccine hesitancy is one of the greatest global health communication challenges of our times. But to craft the empathetic and tailored communication strategies required to boost confidence in vaccines, we first need to understand the difference between anti-vaccination belief and vaccine hesitancy.

This latest Drug Safety Matters podcast episode is part of the Uppsala Reports Long Reads series – the most topical stories from UMC’s pharmacovigilance magazine, brought to you in audio format. Find the original article here.

After the read, host Drug Safety Matters host Federica Santoro speaks to Uppsala Reports editor Gerard Ross about the dangers of polarising the conversation on vaccines, the role of social media, and how it all boils down to trust.

Subscribe by visiting the Drug Safety Matters website or listen in right here:

You may also like


Catching Black swans – New podcast out now

We take a deep dive into the world of serious and unexpected adverse events, termed 'black swan' events, and their profound impact on drug safety, healthcare, and patient care.

Communications / 04 March 2024

Building a global network of credible vaccine safety information websites

With the misinformation pandemic still rife on the internet, finding websites with scientifically accurate vaccine information is quite the task. The VSN aims to change that.

Communications / 17 June 2024

Fifty years of putting medicines and vaccine safety at the heart of global healthcare

The latest WHO PIDM film celebrates the long-standing collaboration between WHO and UMC to fulfil the mission of making medicines and vaccines safer for everyone.

Communications / 11 March 2024