
Uppsala Reports editor
@UMCGlobalSafety
Communications / 01 September 2021
Photo: iStock
Trust, empathy, and understanding are essential for helping the vaccine hesitant reach the right decisions. But that can be a lot easier said than done.
Fuelled by disinformation, misinformation, and an array of other cultural and economic factors, vaccine hesitancy is one of the greatest global health communication challenges of our times. But to craft the empathetic and tailored communication strategies required to boost confidence in vaccines, we first need to understand the difference between anti-vaccination belief and vaccine hesitancy.
This latest Drug Safety Matters podcast episode is part of the Uppsala Reports Long Reads series – the most topical stories from UMC’s pharmacovigilance magazine, brought to you in audio format. Find the original article here.
After the read, host Drug Safety Matters host Federica Santoro speaks to Uppsala Reports editor Gerard Ross about the dangers of polarising the conversation on vaccines, the role of social media, and how it all boils down to trust.
Subscribe by visiting the Drug Safety Matters website or listen in right here:
Social media is prime real estate for healthcare communicators to connect with their audiences. But it is also constantly evolving. How can we navigate this dynamic online terrain?
Communications / 14 January 2025
With the misinformation pandemic still rife on the internet, finding websites with scientifically accurate vaccine information is quite the task. The VSN aims to change that.
Communications / 17 June 2024
The theme of this year’s conference is inspired by Cairo’s rich cultural and scientific history and commitment to advancing drug safety and regulatory science.
Communications / 19 March 2025